Medveten Konsumtion - Winner: Young Lions Sweden 2018
This is my and Adreas Johansson’s (my team mate) winning entry for the design competition Young Lions Sweden. Medveten Konsumtion (Conscious Consumption) is a Swedish non-profit organisation working for a sustainable future. They needed a new branding and visual identity. Our work takes a stand in their three core approaches; inspiration, motivation and action. Building a design language based on optimism, creativity and motivation.