![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/607af397-a8dc-411a-970a-5f49a1e6b439_rw_1920.jpg?h=444644f8f03b16440c7ea1b75958e442)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/54a1647f-f9f1-4bf4-b5eb-45a9a3c0ec1e_rw_1920.jpg?h=be940ae3c2b8db392836a6e051f1321e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/0d8a5655-2e81-4391-ae24-b48fa2d561b5_rw_1920.jpg?h=b49ef243da809bebca9a09f1799ff9d5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/baa30a10-180d-4aa3-8706-dfaad7335c49_rw_1920.jpg?h=03b3768827bf09e305ec9ece8609b34a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/27e1a6cc-2354-4259-8ffb-ba3de16d46c0_rw_1920.jpg?h=2decc152f38ecf457f9cc7d6d1ef5791)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/d4cc07f8-7089-41bd-96b3-0eb45136a696_rw_1920.jpg?h=c24cfccd3506ea95555cfb53573212a1)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/36c9c77f-e2ab-4901-9666-781d20fce103_rw_1920.jpg?h=31f3c41844c2c6726f3e599300e20b1a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/8b49e847-90d0-4a1b-8be8-af35676e7d59_rw_1920.jpg?h=0fd825b7a80c69fec1cb3d8a27b15e9d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/42357ae1-52b9-4723-ae6f-c226eee5edc3_rw_1920.jpg?h=9096745c411f80688ae2f12e746edc8c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/da0ed008-de3b-41fc-a540-9e5e7b125f52_rw_1920.jpg?h=7a61e20cd78f364f65edeb25df9bd306)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/568b0f3a32ec894b9e68205e151dc558/b4483262-ff3d-47bb-97b0-6998508ebd2c_rw_1920.jpg?h=5a3887f1e53e8cd24052572d13348fff)
This is my and Adreas Johansson’s (my team mate) winning entry for the design competition Young Lions Sweden. Medveten Konsumtion (Conscious Consumption) is a Swedish non-profit organisation working for a sustainable future. They needed a new branding and visual identity. Our work takes a stand in their three core approaches; inspiration, motivation and action. Building a design language based on optimism, creativity and motivation.