Through Bombayworks (Digital growth consultancy) I had responsibilities across a wide span of Electrolux digital touchpoints, integrated in various teams with impact across brands.
Work included constant improvements of the overall search and customer experience on the online shop (EMEA).
I also worked with storytelling design and strategy for the CRM email communication in a heavily data driven process. Work included to define the modular building blocks and templates for the email design.
In a highly collaborative process I, together with the design team at Bombayworks, also helped write Electrolux's new visual identity for digital environments as well as executing on it across platforms, reviewing accessibility and experience coherency.