It's the football world cup 2016.
Iceland has gone historically far in the tournament, and has won millions of new fans across the world.
Nivea Men wanted to celebrate their effort and support their spirit, while getting general attention for their Nivea Men skin care products. Iceland lost against France and their jorney was over.
With more than 312 000 views and 1100 likes, the video doubled their regular reach - compared to previous videos from Nivea Men with the same media spend. And it was a laugh to follow the reactions in the comments.