AGENCY: Jack Russel
CLIENT: Betser / Hero Gaming Ltd.
ROLE: Art Direction, Concept Design, Graphic Design
Unique from all other sports books, Betser is introducing “Balls and Brains”, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In an advertising campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.
With 3 commercials followed up by print, banners and social media + a pre-launch campaign - we created a dominant kick-launch of the brand.